Techcity.pl’s offer is for content marketing companies and SEO Agencies. We offer advertising articles in Poland for any industry (we issue VAT invoices). Send enquiries to: m.majerek@techcity.pl
Advertising articles (Poland) – what is it?
Advertising articles in Poland are a great option for getting your brand’s message across to new audiences. It is a good alternative to classic paid advertisements, whose costs and effectiveness leave a lot to be desired. Links from advertising articles are involved in the positioning of top sites. This “subtle” advertising message is still better absorbed by recipients than traditional advertising, to which we are all already very resistant. Advertising content is, above all, one of the most effective forms of online advertising.
- Advertising articles for SEO activities at Techcity.pl are any number of images and “dofollow” links in the text.
- Our articles for SEO activities mean effective link building.
- We make sure that each text is search engine friendly.
- We never remove advertising articles from our text database.
What are the advantages of advertising articles in Poland?
They are seen as more credible than other forms of advertising because they are not explicitly promotional and resemble editorial content. Marketers around the world see advertising content as an effective way to reach consumers.
They can directly control the message around a product or service. However, it must be made clear that sponsorship articles must not deceive. They must not be disguised advertising, misleading.
What are advertising articles?
Online marketing in the form of a paid advertising article allows you not only to target your audience, but also to follow them through the links contained in the article.
- Unlike, for example, banners, texts remain online for a very long time.
- Low cost, which is super important for every entrepreneur today.
- Promotional content makes your brand credible and trustworthy by placing material that the recipient likes alongside.
- Such advertising articles do not prevent the audience from using the sites.
- Links in advertising articles are a strong element of your company’s SEO.
Advertising articles in Poland – examples:
Internet domowy – co to takiego? Gdzie szukać ciekawych ofert od operatorów?
How to write effective advertising articles?
Advertising articles in Poland should give the impression of classic news content. It is important that the reader feels that they are a natural journalistic message and do not come from the sales department.
Remember, such texts are intended to help you reach your audience in a non-intrusive way. Advertising content is not about direct sales, it is about building brand awareness. It is about building relationships with potential or existing customers. Nobody likes commercial information. We all like interesting, practical stories.
What should you avoid when creating advertising articles? Product placement must be natural, genuine and sincere. If it looks forced, vague and unusual it loses its role. It is important that the content does not just focus on a particular service and product or what its benefits and features are. If we go down this road, we have a ready-made misfire.
The promoted text should be clear to give the audience the impression that they have gained some knowledge and not just been exposed to an advertisement. In addition, the images used should be of high quality. Repetition of certain phrases, keywords and hashtags should be avoided. This will automatically give the impression of hidden advertising.
advertising articles in Poland do not mean low-quality content – on the contrary. It is worth writing a good article. If the advertising content is not high-quality content, there is no hope for engagement. If the reader gets an ‘impression’ of the advertisement, they will not buy the message. Companies have access to some pretty cool resources and data. If they use these to create advertising content of a high standard, it will attract more attention and be effective as a marketing tool.
Advertising articles – definition
It is promotional text that we link to an advertising campaign run by one of our advertising partners. Advertising articles often look more natural than the traditional advertisements you see on websites or other media. Often companies include an art in their social media posts if they want to extend their reach to new audiences, and individuals want to increase their credibility.
Such articles are a type of paid advertising in partnership with blogs, newspapers, YouTube channels and other sites to publish advertising content. Unlike traditional advertising, which is often intrusive, advertising articles are more organic because they look like regular editorial and advertising content.
Why are advertising articles important for SEO?
SEO is a group of activities that involve improving your website to increase its visibility in search engines. The visibility of your SEO website is measured by the placement of your website on the search engine results pages (SERPs). Businesses are always vying for the first page on Google, where they are most likely to attract the most attention.
This process aims to increase a company’s organic search results by driving organic search traffic to the site. This allows data marketers to differentiate between traffic that comes to the site from other channels – such as paid search, social media, referrals and direct – and organic search traffic.
Organic search traffic tends to be higher quality traffic because users are actively searching for a specific topic, product or service for which a site may rank. If a user finds the site via a search engine, this can lead to better brand engagement (keywords).
Companies often look for the shortest path towards ideal results with the least amount of effort, but SEO requires a lot of action and time. There is no SEO strategy where you can change something today with the expectation of clear results tomorrow. SEO is a long-term project, with daily actions and continuous activity. High-quality advertising articles help with this.
Why SEO?
Regardless of whether the website owner does the SEO themselves or outsources it to a specialised agency, they should take a moment to think about the goals they want to achieve. If it’s purely building brand awareness among target groups, he or she may opt for more general SEO phrases related to the industry. Within which one’s business, of course.
So-called money keywords are usually a narrow set of not-too-expansive keywords whose main task is to increase traffic to the website. However, they may not necessarily contribute to an increase in sales. An example would be, for example, positioning a shop for the very broad keyword ‘white goods’, which will build its image as a suitable place to purchase this type of equipment.
Selection of a phrase related to brand reputation
On the other hand, a phrase containing, for example, the name of a specific washing machine model, despite generating less traffic, may be more effective if the primary objective is to sell. A user who searches for a particular product is immediately directed to a subpage where it is located and is likely to complete a transaction. In the so-called “long tail” strategy, a large number of niche keywords, despite the marginal popularity of each keyword, can generate high sales. “Long tail” is mainly suitable for the positioning of online shops with a wide range of products, sites that provide a knowledge base, online tools (SaaS). And also portals where content is mainly generated by users.
In selecting phrases, it is also worth taking into account slogans related to the reputation of the brand or product, such as “company name reviews”. You should try to ensure that positive information is shown when these keywords are entered. According to a new marketing concept called ZMOT (Zero Moment Of Truth), once a user has made an initial decision to use the services of a particular company or purchase a particular product, he or she searches for reviews on the Internet before finalising the transaction. And only on their basis does he or she make the final decision.
How, then, should phrases for positioning be selected?
Phrases for positioning should accurately describe the subject of the positioned page and the information or products it contains. Words should be divided in terms of relevance into those which must, should or can be used. Tools such as the Google AdWords Keyword Tool are helpful in the selection process, allowing you to analyse words in terms of their effectiveness, popularity and competitiveness.
This allows you to select a phrase that is trending upwards and that other companies are not yet using. Google Analytics in combination with Google Webmaster Tools can help. The solution allows you to get a picture of web traffic and see which phrases are being used by internet users to visit your website. After this analysis, free keyword-mixing programmes can be used.
Competitor tracking
In the event that a company operates in a local market, it is necessary to take into account information about its locaIf the company operates in a local market, information about its location should be included, which will direct users from that region who are interested in the service or product to the site. It is also a good idea to keep an eye on the activities of the competition and expand the list of phrases if necessary.
It is important to remember that how keywords are chosen for a website will affect its positioning. Ultimately, it may contribute to the success or failure of the company. It is therefore worth devoting a few moments to this issue, so that you do not suffer the consequences of a poorly positioned website after a few months.
Advertising texts as an element of link building
Link building is an important pillar of any SEO strategy. Google evaluates links to understand the quality and relevance of a page and, consequently, whether it deserves a better position in search results. Link building involves building a network of links on pages to show Google your ‘strength’. Links can be both external and internal.
External links show Google the popularity and ‘authority’ of a site in the market. The search engine examines the links leading to the site to see how often it becomes cited and the quality of these references. The more links received from trustworthy and popular sites, the more relevant Google considers the site to be in its field.
All these elements affect the indexing and ranking of the linked site. But link building also includes internal links, those contained within the pages of a site. These can direct to pages on or off the site.
What is the price of publication?
- Advertising articles in Poland must be provided by the advertiser or prepared by our editorial team.
- Any text of this type we will prepare in terms of SEO, content marketing and with top-quality content.
- The advantage of advertising articles is that you can include any number of links (dofollow) and images in the content. The publication of Advertising Articles also includes our social media channels.
- Once a advertising article in Poland has been published, it remains on our website and can be found in the archive texts. The articles have an unchanged URL. This gives the advertiser an additional SEO effect.
The Techcity.pl blog has been in existence for 15 years. We write here mainly about new and interesting e-gadgets and computer accessories. We publish reviews of new tablets, mice, ultrabooks, smartphones, sound cards, home cinema sets, among others. The editors of the website are looking for practical and valuable things in the world of new technologies. A daily dose of information from the e-business and e-entertainment industry. We offer an individual approach to each project and unobtrusive but effective forms of advertising. See for yourself that we are worth cooperating with!
Take a look at our offer “Advertising articles”. This is an extremely beneficial, simple and yet very effective advertising opportunity and positioning of services and products. Advertising articles increase brand awareness and trust. Whether your company is large or small, you will find many opportunities for advertising content. Advertising content allows you to reach new people and gain the trust of a potential customer. An influencer recommendation can be helpful in building the trust that consumers need to convert to a sale, SEO helps with this.
Advertising articles guarantee to reach the reader
Above all, we rely on advertising that is well suited to the context and natural. We are much closer to native advertising than to aggressive and intrusive forms of display. And this is exactly what we offer in our “Advertising articles”.
Advertising articles in Poland guarantee excellent reader reach. On the homepage, at the very top, among one of two recommended texts on a given day. Depending on the chosen price package, it becomes visible for 24 hours or longer.
After the broadcast, the articles still remain on our site and can be found in the archive texts! We do not remove the advertising texts as some publishers do and guarantee an unchanged text URL. Therefore, the advertiser gains an additional SEO effect.
How did it start?
Advertising articles in Poland started with soap operas in the 1920s. At that time, radio was king. Radio stations created programmes that told stories. Content was expensive to produce and distribute, so radio stations turned to housewares manufacturers for sponsorship.
“Procter and Gamble was the first to take advantage of advertising content. They started to advertise their washing powder on the radio. As the programmes were popular, they became associated with soap and became ‘soap operas’. Advertising texts can appear as feel-good articles, infographics and social media content such as YouTube videos and social media posts. Brands will sponsor influencers or other companies to riotc
to post about your products or services.
Advertising articles in Poland are advertising that doesn’t look like advertising. They feel like a natural part of your website. Companies use advertising content because it’s more like a recommendation from a friend. It builds trust in your brand and provides value to the reader and their point of view.
Terms of service
1) The “Advertising Articles” service consists of publishing promotional material on the Techcity.co.uk blog homepage among one of two recommended advertising articles on a given day.
2) Advertising articles are sent to redakcja@techcity.pl in .doc format, and photos or graphics in .jpg or .png format. Please write “Advertising article” in the title of the email and indicate in the body which package is being selected and the proposed date of issue. In response, the client will receive a confirmation of acceptance of the order, the specific dates of emission and a pro-forma invoice, after payment of which the service will be provided.
3) The published articles will be visually similar to the sent one, taking into account such parameters as graphic arrangement, headlines, bold text and links (the number of links depends on the selected variant of publication according to the price list).
4) The fonts and colour scheme will be the same as the editorial material published.
5) We will mark the entry as “Advertising article” at the end of the entry.
6) Any violations of the law or of the rights of third parties and companies that the above articles may cause shall be the responsibility of the Principal.
Autor/Redaktor publikacji
